For a moment, forget everything I’ve told you about cameras, sounds and lights. For this post we’re going to forget the equipment and ask ourselves — what do we want to achieve with our testimonial video? And how are we going to not only get it, but also present it?
We all know how important a good logo design is for creating a trustworthy, profitable online Shopify store — but how you present your logo in your Shopify theme is just as key.
So you’re thinking of integrating video into your business? Good! There is arguably no form of marketing as powerful as video for building brand awareness, converting leads and keeping customers loyal.
Selecting the best premium Shopify theme for your ecommerce store can be a challenge — after all there are plenty of great themes to pick from in Shopify’s own theme store, plus many more available from other marketplaces.
For years, Web designers, including those working on Shopify themes, were stuck with using only a handful of fonts on websites because, in order to ensure pages were displayed consistently, it was vital to only uses fonts that users would be likely to have installed on their computers.
Color is one of the most important elements of designing your Shopify store. It has a huge influence on your shopper’s perception of your brand, company and products and, when used correctly, can also help boost sales.
