What to include in your online store's product descriptions
While great product imagery is what pulls your customer in, it’s your product descripti...
Shopify Theme Blog
How to write website copy that converts shoppers
Every page in your store—from the “About” page to the “Contact” section—needs great, co...
How to organize your store for better conversion rates
Information architecture: simply put, it’s the science of organizing a website so that ...
How to decide what to sell in your online store
While some new merchants know exactly what to stock their online store with, we often f...
Defining your ecommerce business model 101
There are different types of ecommerce businesses and then there are different ways to ...
The Pros and Cons of Selling Gift Cards
According to PwC Canada’s 2020 Canadian Holiday Outlook report, 59% of survey responden...