Building and setting up your Shopify theme and store can often be a long, strategic process, but there are some ways you can put your Shopify theme to work before you even launch by using the built in password page feature.
When activated, a Shopify password page displays a “coming soon” message and prevents users from accessing your store homepage, products, collections, blogs and other content.
Premium Shopify themes, meanwhile, often include more advanced looks and options as well as opportunities to promote your soon-to-open store.
One of the most prominent design elements of the coming soon page is the background image.
When selecting a photo to use here, keep in mind it needs to remain viewable at sizes ranging from a mobile device all the way up to huge desktop screens.
The background also needs to allow the text and other information on your coming soon page to remain legible.
Some good techniques for creating a background image for a coming soon page include:
Premium Shopify themes typically include the option to collect email addresses from visitors to your coming soon page by activating either a third party email newsletter integration ( such as MailChimp) or Shopify’s own built in customer database.
This feature is a great way to not only build excitement before your store launches, but start building or expanding your email list with potential customers.
Most of the text found on the password page is easily controllable through either the “Customize theme” settings or language fields:
Most of the actual text displayed on the page, meanwhile, is stored in your theme’s language settings under the language editor. Once you’ve opened the interface, be sure the “General” tab is selected and then scroll down and look for the “Password page” section.
Here you can edit nearly all of the text that appears on the homepage to best fit your messaging and branding.
There are numerous ways to customize the content of Shopify stores coming soon page in creative or unique ways to build more excitement around your impending launch.
Instead of simply gathering email addresses, considering changing the messaging on the password page, in conjunction with the email signup form, to implement these strategies:
Remember you’ll need to integrate with an email marketing provider to actually send out emails.
Most of these providers also allow you to create automated timelines to keep your store top of mind with a chain of email marketing that stretches out over days, weeks or even months.
Since you have complete control over nearly all of text on the password page, you can also update the text to match your brand’s voice or be a bit more unique and creative:
If your brand is already active on social media or blogs, be sure to include links to all your social channels on your password page so that potential customers can start following you before launch.
You can gather new likes and followers this way, and maybe even offer a sneak peek at your wares.
In fact, if you’re already using social sales channels you could potentially even make some sales prior to launch, simply adjust your password page text accordingly, such as “Can’t wait for the shop to open? Shop our Pinterest feed in the meantime!”
And of course the reverse also holds true — you can build buzz for your upcoming shop on your social networks with posts that drive traffic to the shop URL ahead of time, perhaps with the promise of an inside scoop and launch specials if they subscribe to your email list.
You can use basic HTML tags in the language settings fields to have better control over font sizes, images and more.
Some handy code that you can use in the “Signup form heading and “Spread the word” fields to add more custom content include:
Incidentally, you can also use these code snippets in many other language fields for finer grain control over other elements of your store, so it’s definitely worth experimenting with.
If you’re feeling more ambitious or have HTML skills, you can also considering opening password.liquid in the theme editor and inserting custom HTML where needed, including the example code snippets above.
While editing HTML and Liquid code is typically not recommended, since password pages are typically only used for a brief period, it’s not as a big of a concern to customize the code.
Just be sure to keep a backup copy of the code in password.liquid in case you upgrade the theme before your store opens.
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This year, four members of the Out of the Sandbox Shopify theme team had the privilege of attending the Shopify Unite conference in San Francisco. We’ve since returned with new insights, ideas and lots of enthusiasm for the growth we see coming —both on the Shopify platform and for ecommerce in general.