Shopify themes have grown in leaps and bounds from the simple storefronts that once dominated the Web to today’s shops that often include slick animations, responsive designs and cutting edge layouts — but what are some of the most requested features that store owners look for in Shopify themes nowadays?
When creating any Shopify theme or store, it’s important to consider the balance between feature overload and design clutter and being able to create an eye-catching and unique design, so deciding which features are really worth including in a Shopify theme release can be tricky.
Here’s a quick look at some of the most requested Shopify theme features.
Which ones would you find most useful in your own shop?
Although most Shopify themes will work well with any size store, Shopify stores with a large product selection and expansive product lines often have unique requirements:
High volume stores that carry hundreds or thousands of products and variants have unique requirements and challenges when it comes to helping visitors understand and browse their product offerings.
Update: Our newest Shopify theme, Turbo, features improved load time technology, lazing load and more. Find out more here.
As search engines such as Google place more and more emphasis on page load time, store owners look for options to help speed up their sites:
Shopify themes with these options not only load faster, but they can help your site perform better overall and, consequently, make more sales. In fact, page load time has been shown to contribute to the rise and fall of your conversion rate; studies have shown that more than 40 percent of online shoppers will abandon a site that takes more than three seconds to load!
Page load times are a key way to set your store apart from other stores — and make your store stand out in customers’ minds.
Update: Our latest theme release, Turbo, lives up to its name with blazing fast load times, including the ability to intelligently pre-load pages in the background before users even click. Find out more here.
Homepages are the traditional gateway to Shopify stores — so most store owners want plenty of options to showcase content on their homepage without having to fiddle with the code directly, such as:
Being able to configure your store’s homepage with just a few clicks is a great way to experiment with creating the ultimate homepage that draws in shoppers. Flexible page design options that appear on other parts of the store build on this idea and make it even easier to design your store without making code updates.
Update: Our newest theme, Turbo, includes one of the most flexible homepages we've ever built — with full width video banners, cool checkerboard layouts and more. Find out more here.
Since banner images and slideshows (link to previous post) are some of the most prominent features of a Shopify theme, most store owners like to have as much flexibility as possible, including:
Setting your store apart with stunning visuals should be high on every store owner’s “must have” list, but it’s just as important to be able to implement these features without knowing code.
Update: Our newest theme, Turbo, includes some of the most flexible banner options ever — with pretext, headline, subheadline, multiple call to action buttons and more. Find out more here.
Creating a well designed and eye-catching store is also a key part of running an ecommerce business — and being able to do as much as possible without customizations is a common request:
Design options on Shopify themes are constantly expanding — everything from setting fonts to colors and layouts, so it’s no surprise that store owners look for and expect more and more options that make it easy to change the look and feel of their stores via the theme settings alone, without having to touch any code.
Update: Turbo includes some of the most in-demand design styles in today's world, including full width video and photo banners.
Shopify Plus merchants, or any business with high volumes in competitive markets, also have a unique set of challenges:
These are some of the most commonly requested Shopify theme features we’ve seen. Which ones would you find most useful?
Let us know in the comments.
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This year, four members of the Out of the Sandbox Shopify theme team had the privilege of attending the Shopify Unite conference in San Francisco. We’ve since returned with new insights, ideas and lots of enthusiasm for the growth we see coming —both on the Shopify platform and for ecommerce in general.