As the holiday shopping season winds down and we look forward to an exciting new year in ecommerce, most Shopify merchants have a long list of “to do” items for 2017.
Here’s our list for some solid, actionable and easy things to tackle in the new year.
First, and perhaps most importantly, think about some of the main goals you have for your Shopify store this year. Try to whittle the ideas down to a handful of concrete aims rather than broad, vague thoughts. Write them down or even consider printing them out and hanging them near your workstation.
Then, with every initiative decision you make for the year going forward, think about if it will lead you to one of these goals. If it won’t, it may be worth taking a step back and considering the priority of the idea.
It’s also a good idea to outline what your priorities are for the year ahead. These are a bit different than your goals, because they relate to specific, actionable tasks you want to get done, but should still relate to one of your main goals. When setting priorities, try to distinguish between "urgent" vs. "important" and take into account the estimated effort required for each.
Be sure to jot down the cost or resources you need to accomplish each action item and consider what sales or other benchmarks you may need to reach to make these happen.
Then, think about how each goal and other specific tasks you have on your list tie into making this benchmark a reality.
In addition, here’s a handy checklist that will help you get the most out of your online shop and storefront theme in 2017:
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