Getting your online store found is one the biggest challenges in running an ecommerce site, but thankfully the Shopify platform already includes a suite of tools for search engine optimization, or SEO.
The Out of the Sandbox Shopify themes also include many features that can help enhance your SEO, but this is only half of the puzzle.
Two weeks ago, we explored how to leverage title tags, meta description tags and URL handles to create natural sounding text that can help your Shopify store get more search engine traffic. Last week we focused on some more advanced Shopify SEO techniques.
The second key component is creating quality product descriptions that not only make users want to buy but include specific and general keywords that match what your potential customers might be searching for.
A product description serves as your virtual salesperson and should be written to not only answer questions about what users but also overcome objections they may have in their mind.
Product descriptions also play a key role in getting your site found when users search for highly specific terms that indicate they intend to purchase.
For example, a user who searches “luggage” may just be browsing or looking for inspiration on what to shop for.
However, a user who enters “black rolling carry on bag” has likely already done his or her research and is looking for a specific product — and if they find that product they are more likely to buy.
When writing your product descriptions for your Shopify store, here are a few hints on how to create product descriptions that are both designed to make sales and make your site more search engine friendly:
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This year, four members of the Out of the Sandbox Shopify theme team had the privilege of attending the Shopify Unite conference in San Francisco. We’ve since returned with new insights, ideas and lots of enthusiasm for the growth we see coming —both on the Shopify platform and for ecommerce in general.