Getting your online store found is one the biggest challenges in running an ecommerce site, but thankfully the Shopify platform already includes a suite of tools for search engine optimization, or SEO.
The Out of the Sandbox Shopify themes also include many features that can help enhance your SEO, but this is only half of the puzzle.
Two weeks ago, we explored how to leverage title tags, meta description tags and URL handles to create natural sounding text that can help your Shopify store get more search engine traffic. Last week we focused on some more advanced Shopify SEO techniques.
The second key component is creating quality product descriptions that not only make users want to buy but include specific and general keywords that match what your potential customers might be searching for.
A product description serves as your virtual salesperson and should be written to not only answer questions about what users but also overcome objections they may have in their mind.
Product descriptions also play a key role in getting your site found when users search for highly specific terms that indicate they intend to purchase.
For example, a user who searches “luggage” may just be browsing or looking for inspiration on what to shop for.
However, a user who enters “black rolling carry on bag” has likely already done his or her research and is looking for a specific product — and if they find that product they are more likely to buy.
When writing your product descriptions for your Shopify store, here are a few hints on how to create product descriptions that are both designed to make sales and make your site more search engine friendly:
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The world of ecommerce can be fun and challenging. Here’s a list of some of the more unpleasant things you’ll likely face as a store owner — and some ideas on how to either solve the problem or use it as a learning experience for moving forward.
One of the most common design challenges Shopify theme users face is the spacing between elements. While all Out of the Sandbox themes come pre-designed with best practices for layout and placement, every store owner has unique requirements or preferences with regards to spacing.