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  • Merlot

Merlot

$499 USD
$499 USD

NEW

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Crafted exclusively for wineries and vineyards, Merlot blends elegance and functionality to help you grow your online wine business.

Our flagship Shopify Theme for online wine stores—Merlot, captures the essence of heritage and terroir—crafted for vineyards and wineries that value storytelling, craftsmanship, and timeless elegance. A clean, sophisticated experience that guides customers from grape to uncorking.

 
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Over 45 built-in features for wine industry success
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Eight built-in languages
EN, FR, IT, DE, ES and more
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Over a dozen bundled apps and services for the wine industry
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Eight specialized cart and checkout tools

Detailed wine product tags

Use elegant wine-themed icons to highlight key product attributes—like varietal, region, or sweetness—at a glance.

View Demo Store

Wine tasting notes

Showcase each wine’s flavor, aroma, and pairing notes directly on the product page for an informed, immersive shopping experience.

View Demo Store

Powerful storytelling

Mix and match versatile section templates to create unique wine, brand-forward product and content pages with ease.

View Demo Store

Upgrade your wine store with Power Up that fits your business

Wine Bottle

VINO THEME

VINO THEME + STARTER

VINO THEME + PRO

VINO ENTERPRISE

$499
$699

Value $3,502

Save 80%

$999

Value $5,767

Save 82%

$2,999

Value $10,000

Save 70%

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Best for
Merchants starting or updating their online presence
Merchants up-leveling their online presence
Agencies working with a wine-specific merchant
Agencies working across various industries
Essential Shopify Apps
Personalized Unboxing
YUZU
3 starter templates + 10% OFF ongoing
+ Organization access to app.yuzu.so
+ Gift messaging
Wine Club Subscription
AWTOMIC
90 days free + 20% OFF ongoing
+ complimentary onboarding call and migration
Account manager and white-glove setup
Membership + Custom Pricing
BOLD COMMERCE
90 days free + 20% OFF ongoing
+ complimentary onboarding call and migration
Corporate gifting + order uploads
SEND TO MANY
90 days free + 20% OFF all plans
+ complimentary onboarding call and migration
Via Delivery
90 Days Free + 20% off per package fee
Pickup Location Technology for Wineries and Wine Retailers on Shopify (FedEx Hold at Location and UPS Access Points)
Integration Fully Supported and Managed by Via.Delivery
Pickup Locations Offered via Text or Email for Subscription/Club Customers
Ready for pickup notification
Redirect to pickup locations after 1, 2nd and 3rd failed delivery attempts (For FedEx packages only)
Advanced UI extension widget (Shopify Plus)
Alcohol Beverage Tax Compliance
DRINKS ASSURE
90 days free of DRINKS Assure + 25% OFF
Free retention audit for email and SMS marketing
Complimentary white-glove onboarding
Theme Updates + Premium Sections & Backups
Theme Updater & Backups
90 days free + 20% off ongoing
Design Resources
Professional Photorealistic Product Shots
OUTSHINERY LITE
Free 750ml product shots
8
12
20
+ acess to primer cheat sheet
Design Assets
ARCHETYPE THEMES
Free figma file with curated wine design assets
+ 35 sections used in Vino theme, library of 35+ wine icons, and SVG maps of different wine regions used in the demo stores
UI Component Library
ARCHETYPE DEVKIT
Access to Github (UI Primitives) through Archetype Devkit
Priority Support
Help Resources
Theme Support Docs
Theme Support Docs
Theme Support Docs
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Enjoy a true white-glove experience without the heavy cost of migration to Shopify

Upgrade your theme and save up to $3,500 - Plans starting at $499

YUZU

Create branded inserts with personalized recommendations, styled to match your store to include in every order.

DRINKS.com

Handle tax compliance and interstate regulations so your store stays protected and worry-free.

Outshinery

Get professional 3D bottle renders using your label files, producing stunning, photorealistic images.

SVG Maps of Regions

Select from a library of maps, illustrations, and other SVG graphics.

Awtomic

Simplify wine club memberships and recurring shipments.

Try Shopify for free

Get started for free and enjoy 3 months of Shopify for $1/month on select plans.

Start free trial

Update your theme

Save time copying over your settings and code changes with one-click automated theme updates.

Try Theme Updater Plus

Customizations

Work with our Shopify theme partners to customize your new Shopify theme.

Start a project

Get notified about Vino Power Up updates

Invite customers to join your mailing list.

Need a hand?

Our world-class support team is a few clicks away

Visit help center

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