Shopify has just wrapped up its first Shopify Partner conference, “Unite 2016”, in San Francisco. And while the conference was mostly geared toward developers and designers, there were still some great general insights that you — as a Shopify store owner — can benefit from!
One of the most popular aspects of using the Shopify platform is that store owners have full access to the code that controls the look, feel and much of the functionality of their stores.
For most Shopify store owners, using discount codes and coupons with Shopify themes are a double-edged sword. Sure, they’re great for getting new customers and encouraging purchases, but they can also create headaches from a business standpoint.
A clean layout and design for your Shopify theme is essential to creating an effective and successful ecommerce website. However, finding a happy medium between a clean and simple layout and giving your users the information and content they need can be a fine line to walk.
Using column-based layouts is a great way to create more varied and eye-catching designs for your pages. However, designing columns that not only look good but also adapt to tablets and mobile phones can be tricky.
Consumers are a fickle bunch. According to data from Conversion Voodoo, the least engaging web stores have a bounce rate as high as 68%. The study also reveals the average ecommerce store has a 33.9% bounce rate.
