Audio and video can be a strong way to engage customers, tell your story and even increase conversion rates, but recent trends by the companies that develop browsers have made it more difficult to use video and audio in your Shopify theme — especially if you want it to play automatically.
I distinctly remember the moment where, several sequences into the edit where I was experimenting with creating different tones for the film that I realized that, with the limited material I had, I could present this artist in any light I wanted.
For a moment, forget everything I’ve told you about cameras, sounds and lights. For this post we’re going to forget the equipment and ask ourselves — what do we want to achieve with our testimonial video? And how are we going to not only get it, but also present it?
So you’re thinking of integrating video into your business? Good! There is arguably no form of marketing as powerful as video for building brand awareness, converting leads and keeping customers loyal.
