The use of testimonials is a tried and true way to build confidence with shoppers and showcase real-life examples of your products in use. It’s a type of social proof that shows potential customers how satisfied your existing customers are, so it can be a powerful form of endorsement in your Shopify theme.
For a moment, forget everything I’ve told you about cameras, sounds and lights. For this post we’re going to forget the equipment and ask ourselves — what do we want to achieve with our testimonial video? And how are we going to not only get it, but also present it?
So you’re thinking of integrating video into your business? Good! There is arguably no form of marketing as powerful as video for building brand awareness, converting leads and keeping customers loyal.
