Now that temperatures are rising and the sun is shining, many folks are looking to escape the office or malls and head outside for a little Vitamin D. But many will continue to shop online regardless so be sure to take advantage of the relaxed spirit and marketing opportunities that summer offers.
Imagery is one of the most important ways you can establish the look and feel of your brand and store with your Shopify theme, so it’s no wonder that it’s also a common area that store owners want to customize and tinker with. However, as we’ve discussed with both typography and color, there are some areas with imagery that can deliver much better returns on your time and energy.
The winners of Shopify’s sixth annual “Build a Business” competition have been announced — and among them is an Out of the Sandbox Shopify theme user whose success with a simple and straightforward use of a theme is worth noting.
Designing and setting up a new Shopify theme is exciting — and fun — but it’s also easy to get carried away with over-customizing your store — right down to the color of every button, border and bullet point. Over-customizing the colors in your Shopify theme can be time-consuming and complex to do right.
When setting up and managing your Shopify theme there are pretty much an unlimited number of options, settings and customizations you can do. However, with so many available to experiment with, it's easy to overdo it.
Last week, we discussed the key differences between common Shopify and theme-related terms that often cause confusion for store owners — however, one important distinction that wasn’t addressed in the earlier post was “theme issues” versus “theme customization."
