Last week, we discussed the key differences between common Shopify and theme-related terms that often cause confusion for store owners — however, one important distinction that wasn’t addressed in the earlier post was “theme issues” versus “theme customization."
The differences between these two are essential to understand as you delve into your Shopify theme and start working on customizing the look and feel of your store — but then encounter “issues” along the way.
If you encounter such an issue, the best way to get it resolved by the theme developer is to provide detailed information such as what browser, operating system or device the issue occurs in and what steps need to be taken for them to be able to recreate the bug. From this point, the theme developer can troubleshoot the issue and roll out a fix for it once the bug has been identified and resolved.
Other common theme issues often revolve around theme customization settings. All Shopify themes come with a base set of options that can be configured under the “Customize theme” menu accessible from the Themes portion of your store’s admin.
From within this area, you can access the settings that control various elements of the theme, such as colors, fonts and sizing as well as more advanced options such as inputting text, defining URLs or menus and toggling certain options on and off.
The customize theme panels are designed to give store keepers a way to control more advanced features of their Shopify theme without needing to write code.
Behind the scenes, Shopify theme customization settings are stored in a special file in your theme. Every time you make a change through one of the customization panels, the change is updated in this file automatically.
These settings, in turn, feed into the Liquid files that make up your Shopify theme and change how and what is displayed to your shoppers.
However, it’s important to note that changing theme settings only changes the theme settings file — no other core theme files are ever touched. This is one of the essential differences between theme issues and customization issues.
Shopify theme customization issues, on the other hand, do involve code modifications to additional theme files beyond the theme settings file.
For example, many third party apps require store owners to directly modify the shop’s theme files such as the product.liquid or theme.liquid file, whether it’s adding a bit of code to it or modifying it in some other way.
The same applies for customizations to change the look and feel of your Shopify theme, such as adding a custom font or removing or altering some built-in theme styling for a page element, like the shape of a button or underline on page titles, for example These types of changes typically require updating CSS files.
Customization issues also extend to adding or changing features of the theme to work better for a particular store or situation, and are usually changes to the code that the merchant has done themselves or hired someone else to do
Unlike theme issues (which may stem from legitimate bugs in the original theme code) customization issues are typically very difficult for theme developers to troubleshoot and repair for several key reasons:
Because of this, theme developers typically aren’t required to provide support for customization issues as part of their theme support offerings. Remember that Shopify themes are designed to provide a pre-defined list of features, design and layout components — and not any specialized or custom shop functionality.
In many cases, the Shopify theme developer might be able to help point you in the right direction or advise you on where the best place for further assistance might be, including whether to call in an expert or not.
That said, the best way to avoid customization issues is to keep Shopify theme modifications and use of apps to an absolute minimum.
So if you’re contemplating reaching out to your theme developer for support with an issue, first try to identify if it seems to be a true problem with the original theme or if the issue may have cropped up because of modifications you made to the code yourself or apps you’ve recently installed.
If you really do suspect it’s a problem stemming from the original theme, check to see if the developer maintains a list of “known issues” in support documentation before contacting them. A reputable developer will correct any theme issue or bug as quickly as possible after it’s brought to their attention and provide you with a fix.
If it’s more likely a customization issue caused by theme file modifications, here are some alternative ways you can try to troubleshoot it on your own:
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It’s one of the most important pages on your Shopify store — but it’s surprisingly often one of the most overlooked parts. It’s also where your customers spend much of their time learning about your store and becoming engaged with your brand. What is it?