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Strategic Content Marketing 101: Fueling your blog, social media and SEO efforts

Strategic Content Marketing 101: Fueling your blog, social media and SEO efforts

by Michael P. Hill May 26, 2017

Over the past few weeks, we’ve taken a look at how you can pick a topic for a content marketing guide , how to write and design it and use it to build your email list — now it’s time to come full circle and see exactly why I refer to it as “centerpiece content.”
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Strategic Content Marketing 101: Using your centerpiece content to build your email list

Strategic Content Marketing 101: Using your centerpiece content to build your email list

by Michael P. Hill May 16, 2017

Once you’ve completed writing and designing  your centerpiece content on the topic of your choice , it’s time to put it to work for you — helping you build your business by generating leads and building your email marketing list.
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Strategic Content Marketing 101: Writing and designing your centerpiece content

Strategic Content Marketing 101: Writing and designing your centerpiece content

by Michael P. Hill May 10, 2017

Creating centerpiece content is a great way to share your passion for your products and industry while also integrating your SEO, social media and content marketing strategy for weeks or even months to come — but how can you create a dynamic and informative content piece?
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Strategic Content Marketing 101: Creating a centerpiece for your efforts

Strategic Content Marketing 101: Creating a centerpiece for your efforts

by Michael P. Hill May 04, 2017

Using topical content related to your store’s offerings, industry and passion has so many advantages ranging from boosting shopper confidence plus bolstering your SEO and social media efforts, but how do you make sure your Shopify content marketing investment is worth it?
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How to turn your passion into a content marketing plan for your Shopify store

How to turn your passion into a content marketing plan for your Shopify store

by Michael P. Hill December 28, 2016

Creating a quality content marketing plan for your Shopify store may seem like a daunting challenge, but it’s actually easy to do if you funnel your passion for your products into your content brainstorming.
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Using the blog feature in your Shopify theme: Dos and don'ts

Using the blog feature in your Shopify theme: Dos and don'ts

by Michael P. Hill July 12, 2016

Generating quality content and placing it in an effective way throughout your Shopify theme has huge implications for the success of your store — not only can you use content marketing strategies to draw in new customers, but well-written content such as product descriptions and page copy are key in optimizing your conversion rates.

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