Creating a quality content marketing plan for your Shopify store may seem like a daunting challenge, but it’s actually easy to do if you funnel your passion for your products into your content brainstorming.
When creating content such as blog articles and social media posts, it’s vital to ensure your authentic passion for your products shines through in every content piece you develop:
Content generation is a great strategy for many reasons:
One great base strategy for building a content plan is to create an editorial calendar.
Not only will an editorial calendar be helpful in making sure content is written and posted, it’s also a great way to focus and align your content with your business goals:
Once you have a content plan in place, consider who will create the content:
Once you’ve created a calendar, it’s time to generate specific content ideas. Start by brainstorming without editing, just to get as many ideas flowing as possible. But then review this list and get it down to a reasonable length;the ideas that make the short list should be carefully considered based on the calendar you’ve created.
Here are some of our favorite content pieces that are also fairly easy to produce, regardless of your particular product or industry:
Keep in mind that your content doesn’t need to always directly relate to your products:
Instead, think about your products as part of an ecosystem or lifestyle and look for content ideas throughout the industry or closely related subject areas.
If you sell yoga gear, for example, you could create content touching on any aspect of wellness, ranging from the abstract (e.g. “How to bridge the mind-body gap”) to the very concrete (e.g. “Tips to keep your mat clean”).
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