It may look like just an ordinary shade of violet — but Pantone’s Color of the Year, Ultra Violet, can serve as inspiration for your Shopify theme’s look and product offerings.
Using a pre-designed premium Shopify theme is a great way to get your online store and up running fast and affordably. But since there are likely many other shops using the same theme as you, how can you make your store look unique and stand out from the crowd?
Designing and setting up a new Shopify theme is exciting — and fun — but it’s also easy to get carried away with over-customizing your store — right down to the color of every button, border and bullet point. Over-customizing the colors in your Shopify theme can be time-consuming and complex to do right.
Color is one of the most important elements of designing your Shopify store. It has a huge influence on your shopper’s perception of your brand, company and products and, when used correctly, can also help boost sales.
