While most Shopify stores offer a wide selection of products, sometimes your store might only offer a handful of items — or even just one — and the most flexible Shopify themes on the market include the features needed to “shrink down” to a store that has a smaller inventory count.
There are a wide variety of stores that might benefit from this approach to ecommerce, though obviously it does require a relatively low product count:
The simplest version of a small inventory store is a single page store that includes all promotional and marketing information as well as product names, details and more — plus the ability to buy directly from the homepage.
The advantages to this type of setup include:
However, there are also some considerations that you should take into account:
Also, keep in mind that your “catalog page” and each product you create will still technically exist as separate, standalone pages. While it is possible to prevent some of these pages from being indexed, you may want to consider leaving them available for indexing.
The reason? So that search engines still have the option of displaying these pages if they are determined to be more relevant. After all, most stores will still want to grab visitors no matter what page they enter on.
If you do go this route, remember to make sure your single product pages still have well written product descriptions and background information about your products and company.
A good way to do this is to use a “split page” that lets you offer an expanded product description area below the two columns at the top of the product page.
Most Shopify themes include flexible modules that can be included on the homepage and used to create single or low-page count stores:
Finally, remember that you can also configure the arrangement of these sections using themes with advanced Shopify theme homepage layout options.
If if you do opt for a single page shopping experience, keep in mind that it’s often a good idea to use additional pages on your Shopify site that users may expect and ultimately enhance the experience:
Blogs are probably one of the more notable justifications for branching out beyond a single page, since they can be a great way to boost your SEO scores and distribute strong, relevant content via social media and email marketing.
Although it may seem a bit counterintuitive to purchase a fully fleshed out Shopify theme if you’re just going to use a small portion of the available pages, keep in mind that most Shopify themes are still priced competitively enough to make the cost of purchasing a pre-made theme much more cost effective than having a custom, single page theme built.
Also, as your business grows and expands, it’s always possible that you’ll need to move away from a single page format and by having a fully functional Shopify theme already installed, it’s a much easier transition.
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