How to give your Shopify store a mid-season performance check-up
While we certainly are not wishing the summer away, the holiday season is now on the ho...
Shopify Theme Blog
The mystery of canonical tags and Shopify themes
Integrating SEO in Shopify themes is one of the most challenging parts of running an on...
Anatomy of a Shopify theme product page: Getting started
It’s one of the most important pages on your Shopify store — but it’s surprisingly often one of the most overlooked parts. It’s also where your customers spend much of their time learning about your store and becoming engaged with your brand. What is it?
A definitive guide to using and troubleshooting your Shopify theme's search feature
Offering an effective search tool is an important way to help your customers locate your virtual store “shelves” and luckily most premium Shopify themes come with a search feature ready to go — but there are some ways you can make the feature work more effectively.
Strategic Content Marketing 101: Fueling your blog, social media and SEO efforts
Over the past few weeks, we’ve taken a look at how you can pick a topic for a content marketing guide, how to write and design it and use it to build your email list — now it’s time to come full circle and see exactly why I refer to it as “centerpiece content.”
Need for speed: How much weight should you give Google's PageSpeed Insights?
One of the most popular tools for webmasters, including those using Shopify themes, is Google’s PageSpeed Insights service, which seeks out and identifies ways to improve your website’s page loading speed and related factors — but how much weight should you give to the advice this (or a similar) tool gives you?