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  • Trusted by over 120,000 merchants

Everything you need to sell wine online

Crafted exclusively for wineries and vineyards, Vino Power Up bundles blend elegance and functionality to help you grow your online wine business

Explore Power Ups

Everything you need to launch

Tasting note specifications

Recreating the tasting room online, Vino's tasting notes showcase a wine's acidity, body, intensity, and more in elegant, easy-to-read graphics.

Stunning mockups for all vintages and batches

Outshinery delivers professional 3D bottle renders using your label files, producing stunning, photorealistic images for your storefront.

Wine-specific product tags

Customizable product tags let you showcase qualities like "Organic," "Biodynamic," or "Low Alcohol" right on product listings.

Over 35 powerful premium theme sections

Enhance every template with dozens of premium sections to build trust, add urgency, and more.

Compliance & US tax simplified

Selling wine online is complex, that's why Drinks.com helps US-based merchants with tax compliance and interstate regulations so your store stays protected and worry-free.

Personalized wine bottle unboxing

Turn shipments into experiences with Yuzu's branded inserts for personalized recommendations, styled to match your store's colors and fonts.

Subscription & wine club membership bundles

Awtomic makes it simple to launch and manage wine club memberships and recurring shipments through Shopify.

Send To Many bulk orders

Send To Many provides multi-recipient checkout, beautifully integrated with your storefront and easy order imports.

Power Up Your Wine Store

Streamlined and convenient setup

We created a fully pre-configured theme + app stack built specifically for different wine selling personas including wineries, importers, and large retailers reducing setup time from weeks to days.

In-depth, industry-ready product research

The Vino theme follows DTC beverage best practices validated by sommeliers and wine selling experts — PDPs, collection sorting, tasting notes, bundles, and subscription flows.

Access to Integrated and tested Partner Apps

We partnered with the best apps in the wine industry so you can spend less time wiring tools together and more time focusing on creating unique experiences.

Plans that fit your business

Wine Bottle

VINO STARTER POWER UP

VINO PRO POWER UP

$199

save up to $3,500

Save 80%

$499

save up to $5,700

Save 82%

Best for
Merchants up-leveling their online presence
Agencies working with a wine-specific merchant
Essential Shopify Apps
YUZU
3 starter templates + 10% OFF ongoing
+ Organization access to app.yuzu.so
+ Gift messaging
Design Resources
Priority Support
Help Resources
Theme Support Docs
Theme Support Docs

Enjoy a true white-glove experience without the heavy cost of migration to Shopify

Upgrade your theme and save up to $3,500 - Plans starting at $199

YUZU

Create branded inserts with personalized recommendations, styled to match your store to include in every order.

DRINKS.com

Guides tax compliance and interstate regulations so your store stays protected and worry-free.

Outshinery

Get professional 3D bottle renders using your label files, producing stunning, photorealistic images.

SVG Maps of Regions

Select from a library of maps, illustrations, and other SVG graphics.

Awtomic

Simplify wine club memberships and recurring shipments.

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