When running a B2B Shopify store, optimizing the shopping experience for business buyers is crucial. Wholesale buyers expect quick navigation, clear information, and trust signals before making bulk purchases. The right store sections can help streamline the buying process and improve conversion rates.

Here are five must-have Theme Sections that every B2B and wholesale store should consider adding to their Shopify storefront.

Wholesale buyers often shop for products in bulk across multiple categories. A Collection list section enables them to quickly navigate to the relevant product groups, whether it’s seasonal collections, industry-specific product lines, or best-sellers.

By organizing products in an intuitive, visually appealing way, this section reduces friction and helps B2B buyers find what they need faster.

B2B buyers typically have more questions than retail shoppers. Common concerns include minimum order quantities (MOQs), bulk pricing, shipping policies, and account setup requirements.

A FAQ section addresses these questions directly on the store, reducing customer service inquiries and ensuring that buyers have the details they need before reaching out. A well-structured FAQ builds confidence and speeds up the purchasing decision.

Business buyers look for reassurance when choosing a wholesale supplier. A Logo list section is perfect for displaying brand partners, industry certifications, or trusted retailers that stock your products.

This visual proof of credibility helps establish your store as a reliable source, making buyers more comfortable placing large orders.

B2B buyers need assurance that your products and service meet their business needs. A Testimonials section allows you to showcase reviews from satisfied wholesale customers, reinforcing trust and reliability.

Highlighting positive experiences from other businesses can help potential buyers feel more confident in choosing your store for their bulk purchasing needs.

Wholesale buyers are always looking for value, and a Sales banner section is an effective way to highlight bulk discounts, promotions, or limited-time offers.

Whether you’re running a clearance sale, offering tiered discounts, or launching a seasonal promotion, this section ensures that key offers are visible as soon as a buyer lands on your store.

Adding these essential Theme Sections to your B2B or wholesale store enhances navigation, builds credibility, and drives conversions. By making it easier for wholesale buyers to find products, understand policies, and see social proof, you create a smoother buying experience that encourages larger orders and long-term business relationships.

Looking to add these sections to your Shopify store? Get started with Theme Sections, only available in Theme Updater & Backups, to transform your storefront into a high-converting fashion destination!