Merlot
NEW
Crafted exclusively for wineries and vineyards, Merlot blends elegance and functionality to help you grow your online wine business.
Our flagship Shopify Theme for online wine stores—Merlot, captures the essence of heritage and terroir—crafted for vineyards and wineries that value storytelling, craftsmanship, and timeless elegance. A clean, sophisticated experience that guides customers from grape to uncorking.
EN, FR, IT, DE, ES and more
Enjoy a true white-glove experience without the heavy cost of traditional agencies
Upgrade your theme and save up to $3,500 - Plans starting at $499
YUZU
Create branded inserts with personalized recommendations, styled to match your store to include in every order.
DRINKS.com
Handle tax compliance and interstate regulations so your store stays protected and worry-free.
Outshinery
Get professional 3D bottle renders using your label files, producing stunning, photorealistic images.
SVG Maps of Regions
Select from a library of maps, illustrations, and other SVG graphics.
Awtomic
Simplify wine club memberships and recurring shipments.
Upgrade with Power Up that fit your Wine Business
VINO (THEME ONLY)
STARTER
PRO
ENTERPRISE
Value $3,502
Save 80%
Value $5,767
Save 82%
Value $10,000
Save 70%
Try Shopify for free
Get started for free and enjoy 3 months of Shopify for $1/month on select plans.
Update your theme
Save time copying over your settings and code changes with one-click automated theme updates.
Customizations
Work with our Shopify theme partners to customize your new Shopify theme.
Need a hand?
Our world-class support team is a few clicks away