Over the past few weeks, we’ve taken a look at how you can pick a topic for a content marketing guide, how to write and design it and use it to build your email list — now it’s time to come full circle and see exactly why I refer to it as “centerpiece content.”
Once you’ve completed writing and designing your centerpiece content on the topic of your choice, it’s time to put it to work for you — helping you build your business by generating leads and building your email marketing list.
Creating centerpiece content is a great way to share your passion for your products and industry while also integrating your SEO, social media and content marketing strategy for weeks or even months to come — but how can you create a dynamic and informative content piece?
Using topical content related to your store’s offerings, industry and passion has so many advantages ranging from boosting shopper confidence plus bolstering your SEO and social media efforts, but how do you make sure your Shopify content marketing investment is worth it?
A whole new look is coming to the Shopify admin — and it’s all part of an effort by Shopify announced at Unite 2017 to provide a “guiding star” to make using the platform easier than ever for merchants. What is this new system and how will it make it easier to run your Shopify store?
This year, four members of the Out of the Sandbox Shopify theme team had the privilege of attending the Shopify Unite conference in San Francisco. We’ve since returned with new insights, ideas and lots of enthusiasm for the growth we see coming —both on the Shopify platform and for ecommerce in general.
