![Anatomy of a Shopify theme product page: Getting started](http://outofthesandbox.com/cdn/shop/articles/product-page-general_1200x677.png?v=1497469126)
Anatomy of a Shopify theme product page: Getting started
It’s one of the most important pages on your Shopify store — but it’s surprisingly often one of the most overlooked parts. It’s also where your customers spend much of their time learning about your store and becoming engaged with your brand. What is it?