It’s one of the most important pages on your Shopify store — but it’s surprisingly often one of the most overlooked parts. It’s also where your customers spend much of their time learning about your store and becoming engaged with your brand. What is it?
It was a dark and stormy night. You are just about to try a new app or add a customization to your Shopify theme. It seems simple enough, but one click later and your entire store is broken. While no one wants to be trapped in this scary story, it's bound to happen — but here are some strategies to use.
Offering an effective search tool is an important way to help your customers locate your virtual store “shelves” and luckily most premium Shopify themes come with a search feature ready to go — but there are some ways you can make the feature work more effectively.
Over the past few weeks, we’ve taken a look at how you can pick a topic for a content marketing guide, how to write and design it and use it to build your email list — now it’s time to come full circle and see exactly why I refer to it as “centerpiece content.”
Once you’ve completed writing and designing your centerpiece content on the topic of your choice, it’s time to put it to work for you — helping you build your business by generating leads and building your email marketing list.
Creating centerpiece content is a great way to share your passion for your products and industry while also integrating your SEO, social media and content marketing strategy for weeks or even months to come — but how can you create a dynamic and informative content piece?
