When you purchase our premium Turbo theme for your Shopify ecommerce store, you have the ultimate flexibility at your fingertips to create a beautiful website to showcase and sell your products and services. But that many options can be overwhelming, especially when you’re just starting out and aren’t sure where or how to begin.
You’ve got two great options to get you started on building a product page to promote your brand and the unique benefits of your product, both of which we’ll demonstrate here:
The first is the product.details template that comes included in your purchase of Turbo, which allows you to add Sections, in a similar fashion to the Homepage, giving you many possibilities for designing a product page that converts.
And for those looking for an even more advanced option for creating a one of a kind layout, the Shogun app is our top pick because of the flexibility it offers and its compatibility with Out of the Sandbox themes.
The ‘product.details’ template offers a multitude of Sections, including Featured Video, Image Gallery, Featured Collection, and Image with Text Overlay, in an easy to use and flexible drag-and-drop format through the Theme Editor. Follow the instructions here to use the template for your product pages, and then you’re ready to start building!
Let’s explore using some of the Sections of this template to create a product page that provides your shoppers with rich, informative content about the benefits and features of your top item. Each of these Sections, when added, will appear below the main Product Form area.
Section: Featured Video
Videos are the quickest and most efficient way for consumers to digest information, and are much more effective than a static image at depicting the benefits, dimensions, and story of your product. To use this section, simply add the Featured Video section and upload your video URL from YouTube, Vimeo, or HTML5.
Section: Image Gallery
An important element of the buying experience for the customer is making them feel like they are purchasing into a lifestyle or experience, not just a product. The Image Gallery section allows you to step away from the 'isolated' or clean background images often used for product shots, and instead showcase the products in situ. This includes branded, aspirational and lifestyle imagery that puts your products in a real-life context, so that customers can see themselves using them.
Section: Featured Collection
You’ve already succeeded at getting your customer to your product page, and by including a Featured Collection section you can create a valuable opportunity to upsell. Use this section to show Staff Picks, Bestsellers, New, or even complementary products that your customer can add to the cart without ever leaving the page.
Section: Image with Text Overlay
Often times specialty or custom products have specific features that you want to draw attention to and highlight beyond the set product description area. The Image with Text Overlay content block is a full-width image Section that includes text and optional button functionality to redirect to additional pages.
Section: Image with Text
You can also take advantage of additional text blocks to further describe your product, list its features, or even tell the story of how it came to be. Construct a narrative for your brand and relate it back to your products to increase shopper interest and engagement.
With such a wide variety of Sections available to you, the beauty of the ‘product.details’ template is the power you have to create a stunning product page that is unique to your brand and style. You can use the template to weave together a creative and compelling layout to tell your story.
If you’ve implemented the various Sections available through the ‘product.details’ template but are looking for an even more custom look and feel for your pages, we recommend considering the Shogun app. Shogun allows you to optimize your landing pages using a powerful drag-and-drop visual page builder, and is built to work seamlessly with Turbo.
To see how their page building tool can help you take your Shopify store to the next level, take a look at this video where they transform a product page in our Turbo theme in minutes: