Strategic Content Marketing 101: Fueling your blog, social media and SEO efforts

Strategic Content Marketing 101: Fueling your blog, social media and SEO efforts

8 min read

Over the past few weeks, we’ve taken a look at how you canpick a topic for a content marketing guide,how to write and design it anduse it to build your email list — now it’s time to come full circle and see exactly why I refer to it as “centerpiece content.”
Strategic Content Marketing 101: Using your centerpiece content to build your email list

Strategic Content Marketing 101: Using your centerpiece content to build your email list

6 min read

Once you’ve completedwriting and designing your centerpiece content on thetopic of your choice, it’s time to put it to work for you — helping you build your business by generating leads and building your email marketing list.
Strategic Content Marketing 101: Writing and designing your centerpiece content

Strategic Content Marketing 101: Writing and designing your centerpiece content

6 min read

Creating centerpiece content is a great way to share your passion for your products and industry while also integrating your SEO, social media andcontent marketing strategy for weeks or even months to come — but how can you create a dynamic and informative content piece?

Strategic Content Marketing 101: Creating a centerpiece for your efforts

Strategic Content Marketing 101: Creating a centerpiece for your efforts

4 min read

Using topical content related to your store’s offerings, industry andpassion has so many advantages ranging from boosting shopper confidence plus bolstering your SEO and social media efforts, but how do you make sure yourShopify content marketing investment is worth it?