Over the past few weeks, we’ve taken a look at how you can pick a topic for a content marketing guide, how to write and design it and use it to build your email list — now it’s time to come full circle and see exactly why I refer to it as “centerpiece content.”
Once you’ve completed writing and designing your centerpiece content on the topic of your choice, it’s time to put it to work for you — helping you build your business by generating leads and building your email marketing list.
Creating centerpiece content is a great way to share your passion for your products and industry while also integrating your SEO, social media and content marketing strategy for weeks or even months to come — but how can you create a dynamic and informative content piece?
Using topical content related to your store’s offerings, industry and passion has so many advantages ranging from boosting shopper confidence plus bolstering your SEO and social media efforts, but how do you make sure your Shopify content marketing investment is worth it?
