Typography, along with on-screen imagery, is one of the most important ways you communicate with your customers — and Shopify has now made it easier to use a wide variety of fonts in your Shopify theme.
When setting up and managing your Shopify theme there are pretty much an unlimited number of options, settings and customizations you can do. However, with so many available to experiment with, it's easy to overdo it.
For years, Web designers, including those working on Shopify themes, were stuck with using only a handful of fonts on websites because, in order to ensure pages were displayed consistently, it was vital to only uses fonts that users would be likely to have installed on their computers.
