How to decide which Black Friday promotion is right for your business
For most e-commerce brands — particularly if you’re direct-to-consumer — it’s a given ...
Shopify Theme Blog
The discount dilemma: Making Shopify discount codes work for your business
For most Shopify store owners, using discount codes and coupons with Shopify themes are a double-edged sword. Sure, they’re great for getting new customers and encouraging purchases, but they can also create headaches from a business standpoint.