How to decide which Black Friday promotion is right for your business
For most e-commerce brands — particularly if you’re direct-to-consumer — it’s a given ...
Shopify Theme Blog
5 most common reasons for abandoned carts (and how to fix them)
Comparison shopping, unexpected added costs, time-consuming checkout processes; there a...
How to increase the value of new customers that bought during BFCM
Previously, we took a look at some of the basics of lifetime value and cost to acquire — and how this affects your business — but assuming you were able to successfully acquire new customers for Black Friday and Cyber Monday, how can you increase the value of these customers and get them to buy again (and again)?
BFCM is over — but what value do new customers acquired during the boom bring your business?
Black Friday and Cyber Monday are a bit of a Catch-22 for Shopify store owners — the big sales and deals typically bring in tons of orders and new customers, but how can you ensure you maximize a lifetime of value from those shoppers?
50 tips to get your Shopify theme ready to rock for Black Friday and Cyber Monday
Black Friday and Cyber Monday are getting closer and closer — so here are 50 quick tips on how to get your Shopify theme and store ready for the big days!
BFCM Prep: 10 ways to set up promotions for Black Friday and Cyber Monday
As Black Friday and Cyber Monday approach, many Shopify merchants are wrestling with how to attract customers with the best possible offers. Here’s a roundup of some of popular ways to offer great deals along with how to implement them on your site quickly and easily.