Previously, we took a look at some of the basics of lifetime value and cost to acquire — and how this affects your business — but assuming you were able to successfully acquire new customers for Black Friday and Cyber Monday, how can you increase the value of these customers and get them to buy again (and again)?
Black Friday and Cyber Monday are a bit of a Catch-22 for Shopify store owners — the big sales and deals typically bring in tons of orders and new customers, but how can you ensure you maximize a lifetime of value from those shoppers?
Although starting a Shopify store from the ground up with your own products or services can be a great way to begin a side hustle or even a full time job, there’s another way to get your piece of the ecommerce pie — by purchasing an existing ecommerce store.
The dog days of summer (at least in North America) are here — and with it comes a slowdown in retail sales — including Shopify stores. However, a smart Shopify theme user knows that a slow season doesn’t mean it’s time to hit the beach and ignore your store — but rather a time to capitalize on extra time to help grow your business.
Love it or hate it, the General Data Protection Regulation, or GDPR, is pretty much going to affect anyone in the ecommerce world who sells internationally — in particular to the European Union — but there’s a key point that many Shopify theme users overlook when it comes to compliance.
One of the great things about Shopify and prebuilt Shopify themes is that they significantly lower the barrier to entry for creating an ecommerce business — but how much can you expect to do yourself if you’re a novice and beginner?
