BFCM

Previously, we took a look at some of the basics of lifetime value and cost to acquire — and how this affects your business — but assuming you were able to successfully acquire new customers for Black Friday and Cyber Monday, how can you increase the value of these customers and get them to buy again (and again)?

Black Friday and Cyber Monday are a bit of a Catch-22 for Shopify store owners — the big sales and deals typically bring in tons of orders and new customers, but how can you ensure you maximize a lifetime of value from those shoppers?

In addition to our 50 tips to prepare your Shopify theme for Black Friday and Cyber Monday, Out of the Sandbox has partnered with our friends at Pixel Union to produce a free ebook packed with actionable tips and advice to help you sell more this holiday season.

Black Friday and Cyber Monday are getting closer and closer — so here are 50 quick tips on how to get your Shopify theme and store ready for the big days!

Happy September! Now that the kids are back to school and pumpkin spice everything has returned, it’s time to … get ready for the Black Friday and Cyber Monday holiday shopping season.

Black Friday and Cyber Monday have come and gone in a flash — but now that this busy shopping weekend is over and the dust has cleared, it’s worth taking a step back to review your strategies. As you mark the beginning of the holiday shopping season, it’s important to make time to review it all while it’s still fresh.