As part of its ongoing efforts to increase conversions and make checking out from online stores as quick and easy as possible, Shopify recently introduced dynamic checkout buttons.
There are two key types of dynamic checkout buttons that Shopify supports.
Both types of dynamic checkout buttons are a new feature in Shopify that let customers check out faster and easier using one of three so called “accelerated” checkout methods: Amazon Pay, Apple Pay and PayPal.
Product pages can now feature an unbranded “buy now” button, that takes users directly to the checkout process for the product in question. This is a great way to increase your conversion rates and get users through the checkout process faster.
Branded dynamic payment buttons, meanwhile, feature the logo and colors of each available payment method that your store supports.
While you may be tempted to want to tweak the color of these payment logos or buttons to better suit your shop’s color palette, there’s a good reason to refrain; by using the payment types’ default brand colors and logos, you’re taking advantage of a shopper’s familiarity with these buttons seen elsewhere online.
The reason this feature is called "dynamic" is that Shopify uses a variety of factors to determine which dynamic checkout button is shown to each customer:
While dynamic checkout buttons are a great new feature that can help increase conversions, there are a few limitations that you should be aware of as a store owner:
Before getting started, be sure you’ve read the points above and Shopify's documentation.
By default, dynamic payments buttons are not enabled, but can be activated under Sales Channels > Online Store > Themes > Customize using the steps shown here.
Then, navigate to a product page using the preview window or page selector, and open the production options pane and check the “Show dynamic checkout button” option.
This option will activate both the unbranded “buy now” and branded buttons for each of the payment methods your store and the user’s browser supports.
You can also activate this option separately under the individual section settings for sections that support “add to cart” buttons, such as featured products, if your theme supports it.
While dynamic payment buttons are a great way to make it faster and easier for users to check out, since every store and customer base is different, it’s always a good idea to consider if your customers will benefit directly from the feature.
One of the largest downsides of using dynamic payment buttons is that it’s not possible to upsell in order to increase order value and it can be difficult for users to buy more than one item per order.
Stores that sell customizable items or where the user is likely to purchase more than one item at once might not benefit from the the faster checkout experience.
If you’re not sure about using the dynamic checkout buttons, consider activating the feature and monitoring your conversion rate carefully over a week or so to spot any shifts.
Keep in mind that your supported payment types will still be available to the shopper during the regular checkout process, so for example even you don’t want to display the dynamic PayPal button, shoppers can still use PayPal as a payment method when they check out the traditional way.