A new year can be an exciting time for a Shopify store owner.
However, before you start planning marketing strategies, considering new features or theme shopping (more on that in a bit), the new year is also a great opportunity to check on the overall health of your Shopify store and business.
First, schedule a time to do a “post mortem” after the busy holiday shopping season wraps up to review what went well, what didn’t, and areas for opportunity.
Next, take a close look at your yearly financials as well as how your holiday shopping season did.
This will give you a good idea of how much you can invest in your store in the new year — especially in aspects such as a new Shopify theme, marketing or other upgrades to your store.
All that said, it’s important to keep in mind that there rarely is a single “magical” solution that will instantly make your store successful — a lot of that depends on your products, content, pricing, and marketing strategies.
However, if you’ve seen positive signs that your products are the foundation of a viable business, then investing in your store in the new year can be a good move.
If your store was relatively new (or if you’re thinking of starting a new Shopify business), you might not have a complete financial picture for your business — and that’s understandable.
However, it’s important to keep in mind that starting any business is rarely a “build it and they will come” proposition.
Shopify stores typically require significant investments in time and money — and that means you’ll need to be willing to put some of your own money on the line to build a business.
Shopify does make it a lot easier to launch businesses with much less money that used to be required, however.
A store redesign can be a great investment for the new year.
This can be especially true if you apply the lessons you’ve learned from running your business so far and invest wisely in a new Shopify theme.
Before you start theme shopping, however, there’s a few important steps to take.
Here’s a quick rundown of what you can do to both get your store ready for a new theme and make sure your business is on track.
Once you have this information gathered, it’s time to get started shopping for your new Shopify theme:
In general, professionally designed Shopify themes with quality support start at around $200 — while ones with more features and design flexibility can cost $450 or more.
We’re delighted to announce that Archetype Themes merchants now benefit from Theme Updater’s unique features. Merchants using Impulse, Expanse, Motion, or Streamline themes now benefit from the basic advantages of the Free plan or the premium features of the Pro plan.