A new year can be an exciting time for a Shopify store owner.
However, before you start planning marketing strategies, considering new features or theme shopping (more on that in a bit), the new year is also a great opportunity to check on the overall health of your Shopify store and business.
First, schedule a time to do a “post mortem” after the busy holiday shopping season wraps up to review what went well, what didn’t, and areas for opportunity.
Next, take a close look at your yearly financials as well as how your holiday shopping season did.
This will give you a good idea of how much you can invest in your store in the new year — especially in aspects such as a new Shopify theme, marketing or other upgrades to your store.
All that said, it’s important to keep in mind that there rarely is a single “magical” solution that will instantly make your store successful — a lot of that depends on your products, content, pricing, and marketing strategies.
However, if you’ve seen positive signs that your products are the foundation of a viable business, then investing in your store in the new year can be a good move.
If your store was relatively new (or if you’re thinking of starting a new Shopify business), you might not have a complete financial picture for your business — and that’s understandable.
However, it’s important to keep in mind that starting any business is rarely a “build it and they will come” proposition.
Shopify stores typically require significant investments in time and money — and that means you’ll need to be willing to put some of your own money on the line to build a business.
Shopify does make it a lot easier to launch businesses with much less money that used to be required, however.
A store redesign can be a great investment for the new year.
This can be especially true if you apply the lessons you’ve learned from running your business so far and invest wisely in a new Shopify theme.
Before you start theme shopping, however, there’s a few important steps to take.
Here’s a quick rundown of what you can do to both get your store ready for a new theme and make sure your business is on track.
Once you have this information gathered, it’s time to get started shopping for your new Shopify theme:
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