As August winds down, the back to school shopping season (which can be quite lucrative for all types of Shopify stores) is quickly approaching — but how can you take advantage of this busy season and make sure your Shopify theme is ready?
One of the more effective things you can do to get ready for back to school and fall is to create curated collections for products that are likely to be in demand. For some stores, this will be pretty obvious — such as school supplies, dorm or classroom decor or storage, or fall fashions and kid’s apparel.
However, there are also good marketing opportunities for stores that may not carry items traditionally associated with this part of the retail year:
By getting a little creative, you’ll be able to showcase the versatility of your products and business while also helping customers find new uses for your products.
There are a few other factors to keep in mind when building fall themed collections:
Now’s also a great time to use a favorite trick — add a modified version of your logo that’s accented with back to school or fall imagery. For example, you might consider adding an apple to your logo (or even placing part of all of your logo inside one) or perhaps fluttering leaves surrounding it.
If you’re not a designer, sites such as UpWork and Fiverr often offer these services for affordable rates — and a logo update is an easy way to keep things fresh without a lot of effort.
It’s also a great idea to showcase your back to school products and other featured collections, as discussed above, in your homepage slideshows and banners.
Search stock sites for ideas associated with back to school or the fall season — such as school supplies, apples and leaves.
For simpler designs that also work best across all device sizes, look for patterns such as leaves, a chalkboard with “scuff” marks on it, apples or other back to school and fall imagery.
You could also think about reshooting some of your product photos in an outdoor or fall-like setting, which you could use for banners or actual product images. Easy and effective ideas include placing your products on a log stump, on top of rocks, or in front of an old barn wall, hay bale or basket of apples.
Also remember that, if you’re selling items for kids heading back to school, many parents will be buying at the last minute, so be sure to make it clear what shipping timelines are available — and have the inventory and staff to support a boost in last minute orders to avoid disappointing customers.
It’s also a good idea to review your product descriptions for items that are back to school related and beef up the specifications you list. Many schools list highly specific descriptions on supply lists, so it’s a good idea to make sure shoppers are aware of as much detail as possible to cut back on returns and disappointment.
Other features that are good to spotlight are:
Also, don’t forget that back to school season is just a precursor to the holiday shopping season.
It may seem like Black Friday, Cyber Monday and Small Business Saturday are far off — but they will be here before you know it — so it’s always a good time to start thinking about what kind of logo updates or banner images you might want to do for that as well.
If you’re feeling particularly ambitious, you can even start working on getting this design work done now. There may be an opportunity to be more efficient or even save some money by commissioning all of your artwork now.
You can also use the last few weeks of the summer to start building curated collections for the holiday and winter season. Because as much as we all want to hang on to summer, we know it’s just a matter of time before the first leaf, then the first snowflake, falls!
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This year, four members of the Out of the Sandbox Shopify theme team had the privilege of attending the Shopify Unite conference in San Francisco. We’ve since returned with new insights, ideas and lots of enthusiasm for the growth we see coming —both on the Shopify platform and for ecommerce in general.