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Find the right email marketing platform for your Shopify store

Find the right email marketing platform for your Shopify store

While Mailchimp and Shopify have officially called it quits on their App store partnership, there are a variety of options available for Out of the Sandbox merchants who wish to either continue to use Mailchimp as their email marketing platform or to take this opportunity to explore alternative platforms. We’ll take a look at both options to help you make an informed decision.

Sticking with Mailchimp

Luckily for Turbo customers, there’s a quick and easy fix to enable you to continue using Mailchimp – simply delete the app and instead use the embedded 'Form Action URL' option through the Theme Editor. You can find the step-by-step instructions here. It is important to note, however, that this feature is not an exact replacement for the Mailchimp app, as it will only capture the email addresses of your subscribers and not the sales data from Customers.

For all other themes, Mailchimp has provided a variety of workarounds to enable you to continue syncing your list. 

There are a number of apps available that will sync your Shopify customers with your Mailchimp subscriber list, but one of our favourites is the Pixelpop app from Pixel Union as it not only provides a robust suite of features but it also integrates seamlessly with our themes. 

Mailchimp Alternatives


Within minutes, you can integrate Klaviyo and Shopify and begin using all of your historical Shopify data to create beautiful email marketing campaigns.

They have simplified the data and segmentation so you can create more relevant messages and experiences that stand out from the competition. Designed for growth-minded e-commerce merchants, Klaviyo gives you powerful functionality without sacrificing the time it takes for your marketing to make an impact on your bottom line.


SmartrMail aims to be the easiest email marketing app for Shopify. With their seamless Shopify integration you can instantly add products into your newsletters and also automate product recommendation emails that send products each of your customers are most likely to buy based on their purchase and browsing behaviour. You can read up on all their features here.

They’re offering $20 credit back on your first month plus free migration assistance from Mailchimp, moving over your subscribers, templates, forms, and existing automations. You can use the code SHOP20.


Omnisend allows merchants to create sales-driving email marketing campaigns with amazing ease. Because of the powerful synchronization between Omnisend and your Shopify store, you can easily import your products into your newsletter in a few clicks. They’ve also got a handy app that will sync your Shopify store with your newsletter list.

They’re making it even more appealing to make the switch by offering new merchants a 50% discount for 3 months PLUS 20% for 9 more months for all accounts migrating from Mailchimp to Omnisend. Get all the details and learn more about Omnisend’s great features here.


Conversio will help you send better, smarter emails that will grow your brand and increase your sales. Trusted by more than 20,000 entrepreneurs and e-commerce businesses all over the world, Conversio combines powerful email marketing with user-generated content tools to engage your customers and build trust in your brand.


Whichever route you choose, we don't recommend deleting your Mailchimp app - if installed - until you have a permanent plan in place, as you won't be able to reinstall it. 

Ready to make the switch but need a hand getting started? We’ve got partners at the ready to help you get back up and running – just head over to our Services page to get in touch with some of the best experts in the Shopify ecosystem. 

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