Motion captures attention. That’s why we’re excited to introduce the latest addition to our Theme Sections catalog: Scrolling images—a new section that lets Shopify merchants showcase a continuous, horizontally scrolling row of images.
Just like our popular Scrolling text section, the Scrolling images section adds dynamic energy to your storefront. But instead of words, it’s all about visuals—brand imagery, product shots, logos, icons, or anything else you want your customers to see at a glance.
This new section helps you communicate more with less—less space, fewer clicks, and less effort on the customer’s part. It’s a natural way to add visual interest and storytelling power to your store. Below are some of the most powerful ways to put it to use.
Highlight brands you carry
If you sell products from multiple brands, trust and recognition are your best allies. Scrolling images lets you display the logos of trusted labels and manufacturers, giving your store instant credibility. Shoppers who see familiar brand logos are more likely to browse and buy, because they associate those brands with quality and value.
This section works well near the top of the homepage to make an early impression, or further down as a gentle reminder. It’s also a great fit for collection pages—especially if you’re grouping items by brand. Whether you’re selling fashion, electronics, beauty, or home goods, showing a scroll of brand logos can serve as a visual menu that reassures and attracts.
Showcase customer favorites or featured products
The Scrolling images section is an effective alternative to traditional product carousels. Instead of making customers click through a slider, you can create a marquee of featured products that passively draws their attention. The movement encourages discovery, and the limited space keeps the selection feeling curated rather than overwhelming.
Use this section to highlight bestsellers, new arrivals, limited-time offers, or staff picks. Each image can link directly to a product page, making the experience seamless from glance to purchase. For bonus impact, choose lifestyle shots or zoomed-in details instead of standard product thumbnails—this adds texture and depth to your visual merchandising.
Display press features or brand badges
You’ve earned recognition—now show it off. Whether you’ve been featured in publications, won awards, or received certifications, the Scrolling images section makes it easy to display these visual endorsements. Instead of burying them in a footer or testimonial page, bring them front and center in a way that builds trust without clutter.
Merchants often place these types of badges near the bottom of a homepage, just before the footer. But with scrolling motion, you can afford to move them higher and make them more visible without using extra space. A row of press logos, review badges, or sustainability icons builds credibility fast—especially for first-time visitors deciding whether to explore your store further.
Introduce a lookbook or collection story
If your brand is visually driven, the Scrolling images section is a new way to tell a cohesive story using lifestyle images or editorial-style photography. Think of it as a rolling lookbook—a chance to introduce a campaign, showcase a seasonal mood, or frame a collection around a central theme or destination.
This approach is especially powerful when you pair it with other media-rich sections like video, large banners, or headlines. For example, you might lead with a bold heading like “Our summer essentials” and follow it with a scroll of dreamy, sunlit photography. Each image can be linked to specific product or collection pages, guiding the customer deeper into your catalog while reinforcing your brand’s aesthetic.
Reinforce your brand’s values and identity
Beyond products, customers want to connect with what your brand stands for. Scrolling images can help you communicate your values in a visually compelling way—without relying on long paragraphs of copy. Use this section to showcase your sustainability efforts, team culture, production process, or community work.
For instance, you could scroll through photos of your eco-friendly packaging, images from factory visits, behind-the-scenes team snapshots, or even infographics explaining your impact. This humanizes your brand and strengthens your emotional connection with customers—something that’s increasingly important in a crowded ecommerce landscape.
Promote your social media presence
Driving traffic to your social media channels can be tough, especially when the links are tucked away in your footer. With Scrolling images, you can make your social call-to-action more visual, dynamic, and enticing. Use the section to scroll through snapshots of your latest Instagram posts, customer UGC, or stylized images with text overlays that say things like “Follow us on TikTok” or “Tag us to be featured.”
This use case works especially well on your homepage, about page, or even on product pages—anywhere you want to remind visitors that there’s more to discover off-site. If you’re running a giveaway or a hashtag campaign, this section can double as a promotional banner. The goal is simple: catch the eye, create curiosity, and turn casual browsers into social followers who stay engaged long after their visit.
Tips for getting the most out of scrolling images
- Use consistent image dimensions to ensure a clean, professional appearance.
- Link each image to a relevant destination—product page, blog post, collection, or external site.
- Avoid visual overload by selecting a limited number of high-impact images that work well together.
Available now in the Theme Sections catalog
Scrolling images is now available in the Theme Sections feature of the Theme Updater & Backups app. Like all of our Theme Sections, it’s compatible with any Shopify theme and installs with a few clicks—no code required.
Whether you’re looking to add visual movement, reinforce your brand, promote your products, or drive more engagement, this new section is a simple and powerful way to do it. Explore the Scrolling images section and bring your storefront to life in motion!
