0

Your Cart is Empty

by Michael P. Hill May 18, 2015

Since joining the Out of the Sandbox Shopify theme family, Parallax has quickly become one of the most popular themes we’ve produced.

Packed with tons of advanced features, including built in support for color swatches, “coming soon” product signups, configurable sidebar, email newsletter signup form and an infinitely flexible homepage, the theme gives shop owners a plethora of options and features that would normally require hours of custom development time.

This week, we’ll be taking a look at Parallax-powered Shopify sites and how they’ve used one of the many features available in this great Shopify theme to enhance their shoppers’ ecommerce experience.

Toren Technical Apparel, which sells direct-to-consumer outdoor wear, uses its implementation of the Parallax Shopify Theme to not only sell its products, but also to clearly communicate its story and mission to website visitors.

The Parallax Shopify Theme’s long form homepage gives Toren plenty of space for elegant, eye-catching storytelling as well as places to showcase its products. Through the use of stunning full width photography of its products “in the wild,” the page draws in users with relatable imagery.

Shopify theme parallax background

By making use of the Shopify theme’s built in and namesake parallax image features, the homepage gives users an ever-changing shift in perspective as they scroll down the page and become more engaged with the brand, a viewing experience that’s not unlike how Toren’s customers explore the outdoors and its rich, dynamic landscapes.

In addition, the Parallax ecommerce theme also allows Toren to integrate clear, easy to read text blocks accented with circular photographs that clearly explain its products and company. Other layout options include product grids, social media feeds and even pulling content from other areas of your Shopify site.

Shopify theme widgets

To further drive home the flexibility of the homepage, Toren also incorporates a beautifully produced product intro video (that’s controllable via the Parallax control panel), as well as a row of featured products that’s cleverly introduced toward the bottom of the page — a great strategy to increase conversions by grabbing shoppers’ eyes once they’ve already become fully engaged with the site.

Elsewhere on the site, Toren uses clear typographic and photo layouts to explain its story and the support purchases lend to introducing inner city children to outdoor exploration.

Shopify theme page

Tomorrow we’ll take a look at how the Parallax Shopify theme’s built in support for color swatches and real time image updates helps a watch retailer showcase the multiple options it offers.

Series Roundup

You're reading the first in a series of five posts, each focusing on a specific feature of the Parallax Shopify theme. Learn more about the theme and its features in the other posts in this series:

Michael P. Hill
Michael P. Hill

Michael P. Hill is a Shopify, Shopify theme, content marketing, digital marketing and product management expert based in Chicago. Follow him on Twitter at @michaelphill or connect on LinkedIn.

Need Support?

Please don't post support questions or issues as a comment on this thread, as we may not be able to process it in a timely manner. Instead, please visit our Support Center to browse frequently asked questions or submit a support request directly to our team.



Also in Shopify Theme Blog

Use your Shopify theme's signup forms and popups to build your email list
Use your Shopify theme's signup forms and popups to build your email list

by Michael P. Hill December 06, 2016 0 Comments

Along with blazing fast speed , the new Turbo Shopify theme introduces key new features that let you easily integrate email newsletter signup forms in eye-catching ways to expand your marketing efforts. Plus, get pro tips on how to best gather emails from customers.
Read More
Using your Shopify theme's password page as a marketing tool
Using your Shopify theme's password page as a marketing tool

by Michael P. Hill November 30, 2016 0 Comments

Building and setting up your Shopify theme and store can often be a long, strategic process, but there are some ways you can put your Shopify theme to work before you even launch by using the built in password page feature that comes with the Shopify platform.
Read More
One page wonders: Building smaller stores with full featured Shopify themes
One page wonders: Building smaller stores with full featured Shopify themes

by Michael P. Hill November 25, 2016 0 Comments

While most Shopify stores offer a wide selection of products, sometimes your store might only offer a handful of items — or even just one — and the most flexible Shopify themes on the market include the features needed to “shrink down” to a store that has a smaller inventory count.
Read More
Stay on top of OOTS news!

Subscribe to our mailing list to be notified of theme updates, new releases and more.