Offering gift cards is not only a great way to boost your bottom line, but it’s a great way to make your Shopify store more “gift giver friendly.”
Shopify gift cards are a great solution for businesses of all sizes, especially since it makes it easier for shoppers to send gifts to friends, family and loved ones. From a business standpoint, your company can also benefit in some exciting ways. Utilizing the Shopify gift card tools instead of creating your own or using a third party is a great way to keep things more organized. Customers can also buy and redeem gift cards online and, if you’re using it, the Shopify POS in store. Everything is linked together for easy tracking and to cut down on fraud.
Here are some key advantages to adding gift cards on your Shopify store:
Out of the box, Shopify gift cards are emailed on a rather generic design and don’t let you include a personal note or other gift details. One way around this limitation is through a gift card app, such as the Shopkeeper Shopify gift card app I've created. This app includes a huge library of all occasion and holiday-themed designs and adds the ability to let gift givers write a personal message and sign their name to gifts.
My app also makes it convenient for gift recipients to redeem gift cards since every design comes in a desktop, mobile and print friendly version that automatically adapts based on the use. My app also comes with a completely free version that gives any Shopify store owner access to some great tools to enhance gift card sales.
While the gift card feature does require the Shopify Pro plan or higher, many store owners see a significant return on this investment with an increase in gift sales. Also keep in mind that the Shopify Pro plan comes with advanced reporting tools and a slightly lower process rate, so those features and the benefits of selling gift cards can often result in a big advantage for your business.
Finally, I'm excited to offer one Out of the Sandbox blog reader a chance to win a one year account to its new gift card app. Click here to enter this giveaway by 11:59 p.m. eastern time August 1, 2016. Out of the Sandbox readers are also eligible for a free, 7-day trial of the full version of the Shopkeeper Gift cards app here.
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It’s one of the most important pages on your Shopify store — but it’s surprisingly often one of the most overlooked parts. It’s also where your customers spend much of their time learning about your store and becoming engaged with your brand. What is it?